This is a re-post of a thing I wrote in the Schwinn forums.... I'm posting it here, too.
Does Schwinn really still exist?
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I was at a mega-super-cheap-evil retailer the other day, and noticed "Schwinn" bicycles being sold for very low prices. Unfortunately, these were not the same high-quality Schwinns that many of us grew up with. Instead, they appeared to be the very "lowest common denominator" mass-produced chain-store bikes that Ignaz and Frank Schwinn hated with a passion.
The name Schwinn once stood for the best bikes that could be built.... and it's a shame to see it applied to the lowest end of the cycling market.
My opinion is that the REAL Schwinn ceased to exist around 1990 with the bankruptcy, and was certainly dead by 1993 when the assetts were sold to an outside investment group.
I think Pacific Cycles is doing a great disservice to the name Schwinn, to US who loved the older bikes, and to themselves by selling bottom-end "Schwinns" through mass-retailers. I know that they own the legal rights to the name, and can do as they please.... but a far better course of business would be to reserve the name for high-quality bikes.
If they continue like they are doing, the name Schinn will become about as useless as "Huffy"...... (which USED to be Huffman, before being run down the same mass-retailler path!)
Does Schwinn really still exist?
--------------------------------------------------------------------------------
I was at a mega-super-cheap-evil retailer the other day, and noticed "Schwinn" bicycles being sold for very low prices. Unfortunately, these were not the same high-quality Schwinns that many of us grew up with. Instead, they appeared to be the very "lowest common denominator" mass-produced chain-store bikes that Ignaz and Frank Schwinn hated with a passion.
The name Schwinn once stood for the best bikes that could be built.... and it's a shame to see it applied to the lowest end of the cycling market.
My opinion is that the REAL Schwinn ceased to exist around 1990 with the bankruptcy, and was certainly dead by 1993 when the assetts were sold to an outside investment group.
I think Pacific Cycles is doing a great disservice to the name Schwinn, to US who loved the older bikes, and to themselves by selling bottom-end "Schwinns" through mass-retailers. I know that they own the legal rights to the name, and can do as they please.... but a far better course of business would be to reserve the name for high-quality bikes.
If they continue like they are doing, the name Schinn will become about as useless as "Huffy"...... (which USED to be Huffman, before being run down the same mass-retailler path!)