This has worked for me too. Some tires are a real pain to get set right.I've had luck either letting 70% of the air out and messaging the bead (if it's a tight fit) then air it back up
Or inflate the heck out of it and wait to hear the "pop" of the bead seating
Or if it's a loose fit, just be mindful of the evenness as you inflate. You can usually see some indicator line around the tire and make sure it's uniform. Good luck!