Anthony Hobbs frame, forks, bars & rack. Mark Deezy laced up the 1300W hub motor & handled all the mechanical/electrical integration. 37mph. & 55 mile range.
Not much info on the components or manufacturer, but for $440 I'm tempted to use it as a base for a build which could be a whole lot cheaper than a Ruff or other.
http://www.wayfair.com/Beachbikes-Mens-Urban-Deluxe-Stretch-Cruiser-Bicycle-BHBK1048.html.