Cyclists are a funny lot... seems like 1 in 3 of us hate any bike that isn't his... and he may secretly hate his bikes, too.
I try not to be that way, at least not aloud, but just the sight of a good number of bikes does make my nose crinkle as if someone just farted.
But, yeah, the jokes on Wayfarer UK b/c those bikes brought about the balloon tire, which made mountain bikes possible, which has trickled down to other disciplines as well. So, yeah, while a lot of the artifice was bogus (tanks, useless springers--- bogus, but not without appeal), the geometry and the fat rubber were actual advancements.
I think the lesson we can learn from this is that every cloud has a silver lining. Although I don't have a personal need for fat bikes, I can see how the tires could be useable by cyclists who enjoy snow/sand rides. (Unfortunately, the Walgoose versions don't have sufficient brakes, gearing, or tread for serious snow and/or sand riding, but I digress. At least they're cheap
.) But, yeah, most Beasts will be sold as a curiosity or some sort of attempted fashion statement. Ain't a danged thing wrong with that.