I don't know how well a straight up "Rat zine" would survive under to pay subscription either (I know, I know... "You evil blasphemer!"), you'd almost have to open it to Classic, Vintage, Rat, and Custom. That I think would have a better chance of survival since none of the genres are covered in print, and of course the involvement level has just grown three fold.
Yeah, we all know the RatFolk are cheapskates, but I think that opening up content to other "counter-culture"* bike subgenre would improve its potential market appeal, plus it could possibly help other cycle enthusiasts take another look at Rats, or at least, cruisers. There's a lack of respect for bikes that came in 1 size only, with balloon tires and American BB shells, but I think that lack of respect comes from a lack of understanding, plus an disproportionate amount of attention being offered to only the most extreme Rats/customized cruisers, which are bound to have a vey narrow appeal.
I think, TBH, that those of us who love RRB should at least try to brainstorm about ideas to make an e-Zine a reality. If we pool our talents, come up with a plan, and get enough folks to collaborate, I think putting out a modestly sized but well-executed quarterly is totally possible, with Steve's permission, of course.....
*I'm embarrassed to use the word "counterculture" here, but it fits, and I'm trying to take an unflinching look at this....
