I was thinking I had seen that before.
Googling it shows a bunch of hits from July 2009. If you click on the "order" link on the page listed, it fails to pull up anything, so presumably, this deal is over and done with.
I'm kind of curious how they came out on it. If their price was too high, they may have just sold zero bikes and that was the end of it. On my google search, I didn't really turn up anything on the bikes except for what was released by the builders, as opposed to stuff posted by users.
I'm guessing they likely wanted a couple of thousand for the bike, and for that, they could probably shoot for a higher-quality frame than the Worksman.