Wow, some stuff I never knew...including this:
"The Gendron Wheel Company. The company was not only the originator of the wire wheel, but it has been the recognized leader in goods of that class. Many of the machines used in the manufacture of the company's product are the direct invention of Mr. Gendron or his mechanics. As a result of this, the company is the possessor of some for the most perfect electric welding, rim-truing and wheel-making machinery in existence. The concern has a capacity of 2,500,000 steel wheels, annually, all of which are required to equip articles of their own manufacture. The company has long since been recognized as the largest manufacturers of children's vehicles in the world."(from the link above..)