it is very well done i like it and in my opinion it can only make the cruiser world bigger. i guess there were some issues some had on here with them advertising that they were putting it out but i think they were misunderstood. i have personally talked to them all on the phone and they are cruiser nuts just like us and i applaud them for doing the mag. heck they are GIVING the first issues away and doing a whole year for chump change just to try and get the mag out there and they want us to send pics of our bikes in too. i dig the mag and as i said before it will only make our little cruiser world a little bigger.