I'm jealous. I remember like 8 years ago, SRAM was selling t shirts and hats stuff, direct, on their website. Now, they don't offer all of that, but you can get their gear at trade shows or from various online retailers (most of which seem bootleg)... but nothing as hott as all the stuff they offered BITD....and certainly nothing as nice as this exceedingly rad red trucker hat. I'm jealous.