I found two sites that archive old department store catalogues. They are great for looking back in time.
Wish Book Web
Christmas Catalogues and Holiday Wish Books
I found my first bike of page 191 of the 1968 J.C. Penney Christmas Catalogue. Mine was the $39 bike but not as shown. Mine was the flamboyant olive variant. Cheater slick, banana seat, sissy bar and "Swinger frame." My buddies had Raleigh's and Schwinn Stingrays. I really put some miles on my "Swinger." The chain guard was the coolest.
Wish Book Web
Christmas Catalogues and Holiday Wish Books
I found my first bike of page 191 of the 1968 J.C. Penney Christmas Catalogue. Mine was the $39 bike but not as shown. Mine was the flamboyant olive variant. Cheater slick, banana seat, sissy bar and "Swinger frame." My buddies had Raleigh's and Schwinn Stingrays. I really put some miles on my "Swinger." The chain guard was the coolest.