He was a genius to market those bikes across the country at that particular time, schwinn had the dealer network to make it happen. California had them first but Fritz got them out to the kids everywhere .
This is an article on Al Fritz that appeared in bikerodnkustom several years ago and an LA Times article on his passing and history at Schwinn.
Thank you Al Fritz for sharing your marketing genius and to the kids in Southern California for giving us the Schwinn Sting-Ray – an American icon and easily my favorite bicycle of all-time, spanning from my youth in the 60’s to the present.