What I think happened was that the industry became so narrowly focused on bikes meant for very athletic people and their interests that they left out the majority of folks who would like to bike casually and just for fun.
If you've rolled through the department stores over the past 20 years all you saw was mountain bikes and road bikes for the most part. They have a tendency to design them to look mean and fast and that isn't always appealing to the casual rider. They usually appear very uncomfortable and overly complicated and I think that scares most folks away. That and the fact that the roads have become so busy and not much emphasis is put on making communities bike friendly.
Now show up some place in public on an Electra Rat Fink and it's like you just flew in from Mars. :shock: :shock: :shock: :shock:
I rode mine up to our local playground with my kids one afternoon and there was a group of about 6 teenage kids on BMX bikes there and they all just stood there staring at it for about 15 minutes and the word "cool" kept being used over and over again. :lol:
I also watched it like a hawk that afternoon to make sure it didn't scurry off without me. :mrgreen: