I knew it. The high wheel-building prices most shops quote are just to chase us out. $1/spoke? What kind of spokes are these?
The sad reality is, whether you want to or not, your shop is competing with online retailers. So, now, customers are aware of what kind of gouging is going on-- and has been going on for years before online sales of bike parts began. Yeah, make your money on labor b/c that's the one area that niagara and amazon etc can't compete on.... but chargin' a dollar each for spokes that cost you a less than a quarter each is pretty much tantamount to begging your former customers to shop online.
That your 60s middleweight guy was willing to pay for that wheel to be rebuilt, at those viciously inflated prices, is enough to make me wonder why you're complaining about him. He's probably your best customer.
The sad reality is, whether you want to or not, your shop is competing with online retailers. So, now, customers are aware of what kind of gouging is going on-- and has been going on for years before online sales of bike parts began. Yeah, make your money on labor b/c that's the one area that niagara and amazon etc can't compete on.... but chargin' a dollar each for spokes that cost you a less than a quarter each is pretty much tantamount to begging your former customers to shop online.
That your 60s middleweight guy was willing to pay for that wheel to be rebuilt, at those viciously inflated prices, is enough to make me wonder why you're complaining about him. He's probably your best customer.