Click on "store" to see the Emory. The page must still be under development. I'll need to have a better description before paying that much for a 1 speed cruiser, stainless or not. Emory is taking a big risk in producing that bike, I hope they are successful though. Trek must sponsor them somehow.
Yeah, there's a little bit going on in the "store" section, but there's no denying it: the site is jacked up for now. I wanna support this project so bad, but I'll need more reassurance before I put down any cash.