I'm not really sure how durable it's going to be. I do know on cars, the wheels hold up great, but the hoods and spoilers don't do so well with impact from rocks. I'm fully expecting the chain guard to start peeling as my pants drag across it.
It was really easy to do as there is minimal prepwork. Just spray it on and peel it off where you don't want it. Had to use a razor blade in some places that got built up in the gaps and I did learn the hard way on not taping up the tires. There are MANY nooks and crannies on the tires that get filled with this stuff and it is pretty tough to get it out.
It looks and feels like I painted it with white out.