I agree. With the market booming right now, there's no excuse to drop the ball. Schwinn or any other bike maker could rake in a fortune by using a little common business sense.
1. People who weren't looking at bikes are now interested. There's a huge market there.
2. They aren't experienced riders, not since they were kids, so that's the type of bike they are looking for. Large BMX and cruisers should be a good foundation for a bike line.
3. They have a few hundred dollars or so ready to spend on a bike. A $1000 price tag is going to deter a lot of customers. They have seen the cheap bikes at Walmart and will go there if they can't find a 300-500 dollar bike that rides well and looks good.
4. Made in the USA is a strong selling point, but it must be within reason on price. Worksman bikes are good but heavy, we need a bike like the old Schwinns, only aluminum or lightweight at a good price.
6. If a company is only looking to make as much profit as fast as possible, we will get the usual crappy bikes. They need to build a good reputation like the old Schwinn company did if they want more money for almost the same bike as the competition.
