I remember that color logo. We got our first color TV in September of 1969, when I was in 8th grade. On the first kickoff of our first game of the year, I picked out the only 200 lb guy on the other team (I was 115 lb soaking wet) and took him head on. I knocked him off his feet, and we went down in a heap, with him landing on top of me with my arm caught under me at a weird angle. Broke my wrist.
My parents felt so bad for me, that they went out and spent money on our first color TV so we could at least WATCH football in living color, even if I couldn't play it in my first season ever.