In ‘91 I worked for a bike shop where the owner was in a bad way with Specialized. Owed them a lot and they wouldn’t send him bikes. So he struck a deal with Iron Horse, who was new and totally unknown. So what he did was advertise a huge sale on Specialized bikes. Once people were in the door, he put it on our shoulders to sell them Iron Horse as a better substitute, telling them that Specialized were behind on their shipments, but look at these better versions. Totally unscrupulous, and very few people fell for it. That was the last straw. I got picked up by a high end MTB shop shortly after that, and that dude went out of business. I went back and bought tools when he was liquidating. Lol.
That’s my history with Iron Horse that no one asked for.