Gary you are right.......But I for one WILL re-subscribe. Companies like Nirve, Raleigh and Electra and all the Chinese manufacturers that make "cruisers" help promote our style of bikes. Not everybody has the time, or the talent, to build a custom bike. I've watched dozens of videos of club rides, or events, world wide and the majority of bikes were from the above makers. Although I haven't participated in a major ride, I think it would be great to ride with a hundred or so people. EVEN if the vast majority were riding "store bought" cruisers..........In the bike world, WE are just a drop in the bucket. People that buy cruisers are actually paying tribute to US. I'm not going to judge this mag, just on its first issue (although I did enjoy it). I'm looking forward to see what it evolves into. I feel like a (BIG) 12 year old kid when I ride, it's great to see (bought or made) I'm not alone.