Yep. He was designing Corvettes and Buicks when he got hired on to save Evans Colson from bankruptcy. They poured so much into design (trying to out-compete with aesthetics) that they had virtually no budget for advertising. You will see very little, if any, print ads for Evans Colson from 1959-1963 when they eventually went under.Harley Earl (of Corvette fame) actually designed this fork.
His Le Sabre is another legendary design.