I e-mailed Kickstand the following letter the other day...
I know this will probably end up in the round file next to the desk, but as a builder and rider of rat bikes and custom cruisers, and as vice president/road captain of the Jersey Devils Bicycle Club I wanted to convey my disappointment at what has happened with the magazine. I subscibed as soon as I heard of the magazine, and even renewed my subscription after the first one ran out. I haven't heard anything from the magazine since last October, just bits and pieces of heresay snatched from other websites. The cruiser rider is a segment of the cycling population that has been pretty much forgotten by mainstream bicycling magazines, and I had hoped that Kickstand would remedy that. Sadly I guess I was mistaken.
Maybe next time
To my surprise I received an answer the next day...
Thanks for your note. I am sorry to have disappointed you, and others like you.
You are clear on the message: the bike industry doesnt "get" the cruiser, and what we had anticipated to the biggest supporter of our publication, (bike industry) it turned out they just wanted us to give them free ads, and you know where that'll get you.
Initially, we were able to fund the magazine out of the funds we had made hosting the Denver Cruiser Ride, but when that grew to epic proportions, and began requiring permits, porta-potties, security - amassing literally 1000s riders each and every week for 20-weeks each summer, those dollars went away.
But we didnt quit. Unfortunately not being armed with a trust fund, or a big savings, or a corporate backer, we have spent the past year working to sustain Kickstand in other ways, this includes having paid in full for the past 2 issues out of our own pockets, and having a committed cruiser person step up and put up the money up for issue 10. Along with this, we discovered that folks at REI totally understood what we up to, and beginning with issue 9, the magazine is in stores in CO, UT and MT. This is where the rubber meets the road.
This is just the beginning, we ran into support issues, but instead of putting heads in our hands and giving up, we have continued to believe in the project, and expect 2013 to be another great year for riding bikes and having fun... And publishing Kickstand Magazine.
Yes, there are some that are down on KSM, but look past their public posts and gripes. There are some of those that are jealous and angry that we have been able to get this far, and have used our delay in publishing to ring their bells in praise that we had failed.
I hope we can win back your confidence. We will do our best to continue to produce a fun and unique publication. That and we will be launching an innovative web tool on 2013 as part of our commitment and support to social riding and fat tires.
Best,
BKE
Just thought I'd pass it along.